‘I Wasn’t Able to Even Unseal My Eyes. That’s The Extent of the Swelling I Was’

Amanda Preisinger experiences worry about her daughter’s upcoming 13th birthday celebration. Not for the usual reasons related to a home packed of clamorous adolescent kids, but because it’s the initial occasion she will reveal her new face to acquaintances and relatives. “Clearly I’m going to tell all guests as they come in, ‘For your information, this is not how I look,’” states the thirty-year-old real estate agent from Southern Florida.

Her appearance is, well, a little surprising – her face puffed up and preternaturally lifted, as though held together by heavy-duty tape. Her new – and she’s keen to stress, short-term – look is the outcome of half a dozen aesthetic surgeries, such as an minimally invasive facelift, conducted by a surgeon in Istanbul, Turkey, last month. “My poor husband teared up when he viewed me for the initial time because I wasn’t able to even open my eyes. That’s how swollen I was,” she explains to me via online call from her house. “I had to tell him: ‘Babe, I’m okay, I’m not hurting. I just appear as if someone jumped me.’”

Increasing Popularity of Early Facelifts

According to cosmetic specialists, Preisinger is one of a growing number of people electing to undergo a facelift in their 20s and 30s – significantly before a ten years before most doctors’ typical patient age range of 40 to 60. (Though most surgeons are eager to highlight the industry edict of: “We treat heredity, not years.”) “I have 28-year-olds asking for facial lifts,” states London-based aesthetic plastic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the head and neck. “It’s a very significant procedure, and I’m a bit concerned when I observe people opting for it as a personal preference.”

Understanding the Rhytidectomy Surgery

A facelift, also known as a rhytidectomy, elevates the ligaments in the face that start to sag as we grow older. “Our faces are built a little like onion layers,” says Kent-based facial plastic surgeon Marc Pacifico. “Dermis and adipose on the top, then a stratum of supportive tissue called the superficial musculoaponeurotic system. Think of the SMAS as the structural foundation of the face. And that is what causes aging; that’s what loosens and sags and pulls the dermis down with it.”

You endanger performing surgery on individuals that have underlying problems. It’s not a practice for an conscientious surgeon to pursue

Previously reserved of affluent seniors, “filler fatigue” – when overuse of injectable gels expands the face and leads to laxity in the skin – alongside the common adoption of slimming medications, cut-price medical tourism, and the advancement of novel, celebrity-endorsed operative methods are attracting a different type of customer towards this major operation. Reports show an eight percent rise in facial lifts over the last year in the United Kingdom; while a survey revealed that the percentage of younger facelift patients is increasing, with one-third of procedures now conducted for patients aged thirty-five to fifty-five.

“Patients are now requesting to look like the best version of themselves and naturally the methods are evolving,” comments Orfaniotis. At present, the operation du jour is the deep plane facelift, a technique promoted by everyone from Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.

Deep Plane Technique

While a conventional facelift involves lifting the superficial layer, the comprehensive lift loosens the underlying structures beneath it, enabling surgeons to reshape the face by repositioning the underlying layers, and avoiding the tight, stretched appearance sometimes wrought by more traditional techniques. “We avoid placing stress on the skin because we’re targeting deeper, to the deeper tissue,” explains Harley Street plastic surgeon Rajiv Grover, who focuses on the deep plane technique. “It is the underlying layers that is adjusted. The skin follows along as a passenger.” Elevating the entire soft tissue layer as a single unit allows for a more natural-looking and more durable outcome. It also means that the procedure is not just being used for the express purpose of anti-ageing – or revitalization, as the aesthetics industry terms it – but for “beautification” and contouring, too. “We receive many inquiries from patients aged 28 to 35 for this purpose,” notes Grover.

Personal Journey

Preisinger had never planned on getting a facial lift – at least not at the age of 30. But long-term using hyaluronic acid dermal fillers in an effort at “symmetry correction” meant that by the time she entered her late 20s, she was “botched”. “I didn’t undergo this because I wanted to look youthful,” she clarifies. “I underwent it because the filler ruined my face. I wish I had never using it. If I didn’t have the injectable, I don’t believe I would be in this situation right now.”

If dermal fillers completely disappear has long been a debated topic in the cosmetic field. “Studies have shown that they seldom fully dissipate,” says Grover, “but they move and can obstruct drainage pathways. A contributing factor to what we term ‘pillow face’ is additionally the reality that to some extent, the face gets somewhat fluid-filled because its capacity to drain bodily fluid has been reduced.” Though research into the topic is preliminary, cautionary statements on dermal fillers’ possible effects on the lymphatic system have been issued, and additional studies announced. An esteemed face specialist, speaking anonymously, says he would avoid using fillers in a client because of the risks they present. “Many doctors avoid discussing this, because the companies who produce injectables can be quite forceful.” He’s heard stories, he says, of plastic surgeons facing legal actions after expressing worries.

Choice and Surgery

For Preisinger, once she started injecting filler, she believed she had to keep adding more – particularly when it started to migrate to other parts of her face. She was just 28 when a local plastic surgeon in Florida suggested that a facial and neck surgery might be what she required to exit the cycle of treatments. Two years later, she ended up choosing between a selection of recommended hotels in the city, sent to her by the patient coordinator at her doctor’s clinic.

Originally, Preisinger had scheduled an eyelid surgery – better known as blepharoplasty – but her doctor advised her that a facial lift was the correct option for the laxity she was finding in her face. She arranged a brow lift, a mid-facelift and a jawline surgery. The eve of her surgery, one day after she’d touched down solo in Turkey, she opted to include a mouth enhancement. “Subsequently the surgeon said, ‘We’re going to lift the lower eyelid puffiness.’ Then he said, ‘I think if we extract some buccal fat, it will contour your face.’ So I ended up adding two more surgeries,” she recalls. She spent $22,000 (sixteen thousand five hundred pounds) for the half-day operation, plus a three-day|

Robin Wolf
Robin Wolf

A seasoned UK entrepreneur with over a decade of experience in startup consulting and venture capital, specializing in tech innovation.