Black History Month serves as a mirror of the political moment, so how do we revamp it?

We are in Black History Month in the Britain, and it seems it’s time for a re-evaluation. Over the years, an celebration that started out as a festivity and recollection of history, culture and the connections between international African diaspora communities, has developed a commercial tone, expanding to include events where Black people are paid to talk to predominantly white listeners about implicit prejudice and active solidarity. The anti-racism rallies of the last decade created a surge in the enterprise of demonstrating racial awareness. However, that period has concluded. The wave has peaked, resulting in a somewhat empty inheritance of what raising awareness is for.

The History of Black History Month

Originally observed in the United States and Canada, Black History Month was created in 1962 as an observance of African American heritage by Black scholar Carter G. Woodson with seven days of remembrance and recognition in the February's second week. Black History Month grew out of this campaign and was publicly established in 1970. Currently it is marked not only in the North America in February, but also in October in the UK, the Federal Republic of Germany, the Republic of Ireland and the the Kingdom of the Netherlands.

The period has evolved since that time, focusing less on the accounts of the slave trade across the Atlantic and fights for racial justice, and increasingly on influential individuals of color in government, the arts, and social movements, and broadly celebrating the contribution Black people have made to shape the country. It is in learning environments where Black History Month is most frequently marked, with discussions and heritage festivities. But the way the observance is observed is a reflection of the current political situation. How it develops is a valuable example in how assimilation leads to dismantling: the restructuring of Black History Month has impeded the objective of it, which is to tackle structural and organizational discrimination.


A Troubling Time

Little demonstrates how critical it is to reconsider Black History Month as much as the specific period in which it falls this year. In the UK, a reemerging right-wing in the guise of the Reform party is ahead in surveys. In the summer we witnessed the largest far-right rally in the history of Britain. Kemi Badenoch, the person of color at the helm of the Conservative party, is a strong critic of the racial justice movement, and we are in a place where a elected representative feels emboldened to declare that the absence of Caucasian individuals in specific city neighborhoods is a cause for alarm. Meanwhile, extreme conservative groups are growing in the EU as a entirety.

In the America, a significant offensive against inclusion programs and preferential policies has been brought, frequently with success, to the top legal institutions of the country. A drive to erase Black history and legacy from the historical documents is under way. One of the former president's early administrative commands focused on the museum of African American legacy, and the renowned cultural organization, alleging that they of a “concerted and widespread effort to change the national past” by depicting the United States “as inherently racist”.

Given these circumstances, the month symbolises how little it can be effective if it is confined to either dutiful corporate observances, or politically neutered commemorations of contributions in the past, rather than addressing the realities of the current era. It also demonstrates how its short period means that it is disconnected from the wider consistent effort that is required. Denise Miller, a professor at an educational institution, put it best when she raised concerns about the temporary “tokenism” of the observance. “The problem with taking a tokenistic approach”, she wrote, “is that it often means that Black History Month turns into a fleeting performance rather than a driver of transformation.”


Reevaluating, Not Abandoning

Establishing how to adapt, revise and extend efforts for equal rights and acknowledgment in such times of discouragement and concern is a treacherous thing. There is a temptation to just discontinue things like Black History Month entirely, believing they are inadequate for current needs, or are vestiges of an time that has failed to deliver.

But despite everything, Black History Month, and in fact the whole broad system and legacy of campaigns for equality – local anti-racism groups, diversity equity and inclusion initiatives, and certainly, even commercial engagements – represent an framework that a considerable labor has been dedicated to. It is there not just to decay as the political landscape shifts (and in fact, declines), but to be a dynamic entity.

So what would a fresh vibrant Black History Month appear as? To begin with, it would be not just one concentrated month: something that is spread out through the year (as some institutions are already beginning to do), sections of its curriculum (particularly around notable African descendants) incorporated into academic syllabi. It would also be a time that does not evade politics, and leaves space for citizens, particularly youth, to air their fears and experiences. What value has simple recognition of the bygone era when it ignores the present reality of ultra-nationalist gatherings in the public spaces? Organizations who celebrate it should not be pacified with the non-confrontational words of implicit prejudice and awareness of subtle slights, but challenged by the dangers that impact society if fight against prejudice is not treated with importance. Briefly stated, Black History Month should be made up-to-date, critical, and responsive. It could be that an entire name rebrand is in order – Black History is Now Month.

Robin Wolf
Robin Wolf

A seasoned UK entrepreneur with over a decade of experience in startup consulting and venture capital, specializing in tech innovation.